It isn't exactly a
spring chicken, nor is it particularly new to the advertising game -- Best Buy
utilized the stuff back in 2009 to push electronics -- but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well,
bold behavior. Up until now, augmented reality has mostly been a
play thing of the geek set -- even
previous advertisements enlisting such tactics required a decent amount of work from the audience -- but if these fallen angels are any sign, we could all be traversing a more unreal world very soon.
[Thanks, Ben]
Continue reading Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)
Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video) originally appeared on Engadget on Thu, 17 Mar 2011 15:19:00 EDT. Please see our terms for use of feeds.
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