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Wednesday, 6 April 2011
Sorenson Media CEO Explains How They?re Helping Move Hollywood To The Cloud (Video)
Video on the web may be ubiquitous these days, but while uploading a few amateur clips to YouTube is a cinch, things get hairy fast as soon as you start encoding and managing your own video content. From codecs to huge file sizes to actually putting that content in a playable form, handling a lot of video footage requires plenty of processing power and advanced software. One company that's long been involved in this space is Sorenson Media, which offers cloud-based services at an enterprise scale and also develops desktop encoding software like Squeeze. And this week the company has some big news: Technicolor will be using Sorenson's 'Squeeze Solution Pack' to help power a new cloud-based system for motion picture and television dailies.
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